This is the saddest reality that no one can deny. You might not be familiar with this because all we hear in the media and newspapers are those success stories about acquisitions and exits that left the founders a big bag of money, luxury cars, private jets and mansions.

Well, those are just 10% of the total hustling entrepreneurs who fail in their attempts every day.

Statistically speaking, from every 10 startups, only one will make it out alive and statistics rarely lie. The reasons of why people fail have already been researched by CBInsights listing down the top 20 reasons were "market need", "run out of cash" and "wrong team" ranked at the top.

For me, I asked a different question that leads us to whole different research.

Instead of asking "why 90% of startups fail?" we flipped the question by asking: